It is important for an established PMU (Permanent Makeup) artist or beauty professional to add the BB-Glow treatment to their services can boost profits while giving clients the popular “glass skin” look.

We understand that efficiency in providing BB Glow can directly correlate with your revenues, the results of your treatments, and your overall success.

You may not think that guessing the quantity of serum or pigment you use on a client would matter, but every extra drop you use adds significantly to your costs and ultimately reduces your profit.

To explain why this matters, PMU expert Dr Gunjan Shah illustrates the importance of precision for success with BB Glow in the PMU business. 

Knowing What You Are Working With Will Help You Understand How Much You Are Wasting Product

The first step to understanding how much money you waste using products is knowing what they are made of. High-quality, professional-grade products will cost more than mass-market products.

 

Dr Gunjan Shah states, “A good BB-Glow kit is not inexpensive,” “So you are certainly going to want to know the number of sessions you can complete with one kit”. 

 

Using a traditional Starter Kit of Premium BB-Glow pigment and serum. 

In a standard premium BB-Glow Starter Kit, there are: 

• 8ml x 6 bottles = 48ml total pigment
• 8ml x 6 bottles = 48ml total serum

 

Therefore, you have a total of 48ml of pigment and 48ml of serum for your work. 

 

If you are pouring directly onto the skin without measuring how much you use, you could be throwing away 2-3ml per session. That will deplete this kit very quickly and cut your profit by 50% or more.

The “Drop” Blueprint- Dr Gunjan Shah’s Exact Measurements

Dr Gunjan Shah has established the “Drop” Blueprint to standardise how physicians apply the product to the skin. By creating a documented drop-by-drop protocol for each anatomical area of the face, the amount of product used can be controlled, and the skin can receive the correct amount of serum to allow for proper absorption without excess liquid pooling, dripping, or being wasted while cleaning or removing the extra serum.

According to Dr Shah, 0.3 ML of liquid (1.0 ML = 16 drops) should be used for each area of the face, with the guideline below:

 

• 3 drops for the Forehead
• 5 drops for the Left Cheek
• 5 drops for the Right Cheek
• 1 drop for the Nose
• 1 drop for the Upper Lip
• 1 drop for the Chin

 

If the client has opted for neck treatment, the physician should apply 0.5 mL (8 drops) of serum to the neck.

“Therefore, your kit will provide you plenty of use with 25–30 sessions easily,” states Dr Shah. 48 ML divided by 1.5 ML = 32. You can expect a minimum of 25-30 sessions per kit, as the estimated return on investment (ROI) for each person is very high.

The Fatal Cost of Wasted Products 

Product waste isn’t limited to the loss of expensive serum. This also affects your entire treatment ecosystem.  

1) Inconsistent Results: If you use 1 ml of serum on a client today and 2.5 ml the next month for touch-ups, the results will not be consistent between these two touch-up visits. Your clients will have different results from one month to the next when they have 2 separate touch-up visits. By standardising your serum drops, you can ensure that all your clients receive the same high standard of excellence for each ibrow service, every time.

2) Messy Workstations: “Eyeballing” will often lead to having too much serum applied onto the client’s body, causing the extra serum to clog up your nano needles and make a mess on the client’s hair. As a result, you will need to spend additional time wiping the client’s hair.

3) Hygiene Risks: Leaving product bottles open or attempting to pour out of a wide-mouthed vial will create hygiene risks because it could lead to cross-contamination through excess product being used on the client.

Implementing Accurate Weighing Procedures Today

If you know mathematics, then the next part will be implementing it with the proper tools. 

Dr Shah offers a tip for more efficient operations for artists.

“Don’t let product waste; seal bottles after usage with a measuring dropper,” says Dr Shaw.

 

By using the reusable (nozzle) and measuring dropper, you have complete control over the rate of flow. Also, since these serums contain many active ingredients and peptides, tube sealing prevents the formation of “off” products (lower-quality) by eliminating unsealed vials that could degrade product quality. By securely sealing ampoules, your 30th customer will receive the same skin-brightening results as your first customer (30th).

Conclusion

We believe that true mastery of PMU artistry is not only about beautiful artistry but also about relieving our minds of any doubts through the sustainable development of business practices. Measuring your BB-Glow units each time will help turn your unit’s cost of purchase from an unstable, fluctuating asset into a measurable, predictable unit asset capable of generating high profits for your business. 

According to Dr Gunjan Shah, “If done properly, one kit of BB-Glow will provide enough serum to complete one full month’s client services and provide assurance that this kit will pay for itself in no time!” 

The end of all guesstimating and the beginning of all measuring can add more precision to our list of BB-Glow services, helping our efficiencies and, ultimately, our profits compound from the prior year.